Do you want to install Google Analytics in WordPress?
Knowing how your audience interacts with your website is crucial for your success.
The best way to know your audience is through your traffic stats, and this is what Google Analytics provides for FREE.
In this article, we will share why Google Analytics is important, and how you can easily install Google Analytics in your WordPress website (step by step).
First, we will explain why Google Analytics is important and how it can help you grow your website.
After that, we will show you how to sign up for a Google Analytics account and different methods to install it on your WordPress site.
Finally, we will explain how to view your traffic reports in Google Analytics.
Here is a quick overview of what you’ll learn in this article.
Why is Google Analytics Important for Bloggers?
Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:
Who visits your website?
This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience.
If most of your users don’t have Flash support, then you should avoid adding the flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
How to Signup with Google Analytics
Step 1: First you need to visit Google Analytics sign up.
You will be asked to login with your Google account. If you already have a Google or Gmail account, then you can use that to sign-in. Otherwise, you can go ahead and create a Google account for yourself.
Step 2: Once you sign-in with your Gmail account, you will be prompted to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.
After that, you will be asked to provide an account name. This name will be used internally so you can use anything like your business name.
Step 3: On the next screen, you will be given choice to choose between a website or mobile app. Make sure you select website.
After that, you need to enter website name, website’s URL, country, and the time zone.
Once you have entered this information, click on the Next button. You will be presented with Google Analytics terms and service which you must agree to, so click on ‘I Agree’ button.
Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use below.
We suggest leaving the analytics browser tab open as you may need to revisit it, once you have installed the code on your WordPress site.